Ever wonder if you’re looking at the right thing?
I’ve spent twenty years in rooms where ten people are describing what they’re fairly sure are ten different problems and it turns out to be one, which nobody spotted because everyone was tugging at their own piece of the elephant. My job is to find out what we’re actually looking at.
[ scroll for more ↓ ][ have a look ↓ ]Here’s what that work looks like. Some of it was shipped to millions of users, some of it never left the boardroom — all of it started by naming the elephant in the room. I named it Phil, and all he wanted was to have someone listen before trying to fix.